"What? Did They Catch on?"

For years we've been exploiting athletes for entertainment, financial gain and even arousal. 

But it seems as if a small few have actually discovered their appeal in the last category.

What? Did they catch on?

This one's on the site 'cause I really couldn't pass it up. It's also the introduction of a new tag. 

"Self-Aware", Whenever they know what they got, and they be flauntin' it.